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Online casino operator Betway has deployed the latest episode in its ongoing television advertising series Betway Stories campaign to push the launch of a new bingo offering, according to a report in the marketing publication Drum.
The latest chapter tells the story of Lucy, a young hairdresser who regularly has to decline invites from her older clients to join them at bingo on the excuse that shes too young for the bingo halls.
The truth is shed rather play online with Betway Bingo.
The launch of Betway Bingo completes our line-up of first class gaming products, said Betway head of marketing Anthony Werkman.
This latest launch allows us to connect with another key gaming demographic that is keen to see bingo added to our established line up of existing gaming options In 2014 the Betway website and product portfolio has seen a major revamp in both usability and aesthetic, and this overhaul continues with the launch of Betway Bingo.
Lucys Betway story follows the launches of Betway Sports fan Franks story and the tale of Terry promoting Betway Vegas. A fourth Betway story focusing on Betway Casino will round off the series, following regular casino player Dan.
All four creatives, including Lucy debut on TV screens tomorrow (Friday 1 August), and have been developed by Betways advertising agency Above+Beyond which has held the Betway account since 2012.
See the Lucy advert here:

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